The rise of Android smartphones has with no doubt have some effects on Apple‘s iPhone sales globally. Just last week Wednesday, the US manufacturer announced that it is slashing its revenue forecast for the first fiscal quarter (2018Q4) to $84 billion, down from the previous forecast of between $89 billion and $93 billion. The manufacturer In addition adjusted its gross sales margin to 38%, compared to the previous forecast of 38% to 38.5%. The announcement saw Apple’s stock value plummeting by 10% the following working day. Apple’s CEO Tim Cook n an open letter to investors marshalled out a number of factors that were responsible for the company’s revenue to fall short of expectations. Some of the reasons adduced have a lower-than-expected iPhone income, poor overall performance in the Chinese market, and a stronger US dollar.
Despite the revelation of the poor performance in the Chinese market, a innovative report by research firm Canalys shows that Apple’s functionality in the Chinese market in the previous quarter (2018Q3) was nice, at least in terms of revenue. The report put the gross revenue of the Chinese cameraphone market was 30.7 billion US usd, and just 5 brands enjoy the greater share of this bounty, namely Apple, Huawei, OPPO, Vivo and Xiaomi. Among the ton, Apple and Huawei grabbed the biggest revenues, with Apple’s revenue accounting for 23% of the total revenue whereas Huawei had a 22% share. It should be noted that Apple’s incredibile experience is mainly because of to the launch of iPhone XS, iPhone XS Max at the end of the quarter, and the popularity of older models such as iPhone X and iPhone 8. Even though Huawei is benefiting from the hot sale of P20 and P20 Pro and the powerful experience of its Honor branded mobile phones.
In terms of shipments, Huawei topped the market with an estimate of 101 million shipped units, representing 25% market share. This is closely followed by Vivo with a 23% market share, Oppo with 21% market share and Xiaomi with a 13% market share. Apple came in at the fifth spot but higher revenue than the rest. The report by Canalys In addition reveals that Samsung came in at the seventh spot in China despite maintaining its lead in the global market. Finally, Nokia moreover broke into the top 10 smartphone makers in China in terms of market share in Q3 2018. As it stands, Apple, Samsung and Nokia are the only 3 foreign mobile cameraphone vendor with substantial influence in China. This yet again put a spotlight on the growth of Chinese domestic brands.