On the 1st of October, Activision Blizzard Inc unveiled the mobile version of its immensely well known Call of Duty franchise. Clearly, the nostalgia factor has worked in favour of the company as the game has been downloaded above 100 million times within just one week of its release.
In contrast, the download count of PUBG, Fortnite, and Apex Legends what are some of the most outstanding battle-royale games was 26.3 million, 22.5 million and 25 million respectively in their initial week of release.
Randy Nelson, who is the head of mobile insights at Camera sensor Tower said that “This is by far the biggest mobile game release in history in terms of the player main that’s been developed in the initial week,”. Camera sensor Tower is an organic user acquisition service that helps app developers grow their audience using App Store Optimisation and app marketplace intelligence.
Even though the native Call of Duty for consoles was a paid game, its mobile version is free to download and play but users could make in-app purchases to acquire visually appealing elements like skins for weapons and distinctive clothes.
The mobile variant of Call of Duty is built by the Chinese internet giant Tencent Holdings LTD. The exact manufacturer In addition holds a stake in PUBG mobile’s developer, Bluehole and Fortnite’s developer, Epic Games. Both individuals games could be credited for popularising the battle-royal format, in which a large number of players fight together to defeat the enemy and come out on top.
The 100 million download figure is the mixed total of downloads on Android’s Google Play and Apple’s App Store. Specifically, 17% of all the downloads were done users hailing from the United States what was followed by Indian users, where PUBG has a huge player base. The game is still, to launch in China wherever it is coming to see a beneficial response like well.
Activision has labelled 2019 as ‘transition year’ and it is presently bracing for the release of its next console edition of Call Of Duty what will launch on October 25. Some other game franchises that the game studio owns include “Candy Crush”, “Overwatch”, “Warcraft”, “Hearthstone” and “Diablo”.