Chinese smartphone makers retainmore than 66% market share in India for Q1 2019
OnePlus 7 Pro

Chinese smartphone makers retainmore than 66% market share in India for Q1 2019

Chinese cameraphone makers have increased their dominance higher than the Indian market in Q1 2019. Counterpoint research report displays that four of the top 5 smartphone companies in India are Chinese and they have captured a solid 66% market share in the previous quarter of the year.
OnePlus-7-Pro
FEATUREPHONE-Q1-2019
Source: Counterpoint Research

Xiaomi’s market share dropped slightly from 31% in Q1 2018 to 29% in Q1 2019, while Vivo saw a significant rise in its market share during the exact period. It went up from just 6% last year to a staggering 12% in the initial quarter of this year. Even Realme saw a fast rise in its market share, capturing a good 7% share of this highly competitive market. OPPO’s market share increased slightly to 7%.
SMARTPHONE-Q1-2019

Source: Counterpoint Research

Samsung’s smartphone shipment market share dropped a bit to 23% in the previous quarter, down by 3% YoY. However, the company gained few moment in the include phone market with an increase from 10% in Q1 2018, to 15% in Q1 2019. Jio still dominates the include smartphone segment with 30% market share. The report further more notes that the company’s Galaxy S10 series is doing well in the country, driving up its Common Selling Value (ASP) in the region.

Another brands which managed to do well in the Indian market include things like ASUS, extremly in the price range segment, thanks to its Zenfone series. Tecno, and Nokia HMD are doing nicely too. The rise in the market share of Chinese brands has naturally led to the decline of the Indian brand shipments. The previous quarter recorded the lowest ever market share of shipments from local Indian brands.
OnePlus 7 Pro
onePlus 7 Pro flowed out

Another important point stated in the report was that Samsung has surpassed OnePlus in Q1 2019 to become the number one phone maker in the high quality segment. Given that OnePlus 7 Pro is slated to release on May 14, we could see few changes in this particular segment in the coming quarters.

Finally, most cameraphone companies are making a strong push into retail profits. Xiaomi, OnePlus, and even Realme benefitted from an increased focus on brick and mortar stores. So, we could anticipate the strategy to continue in the coming quarters.

(Via)

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