If the news approaching from China are to be thought, then the cameraphone maker Meizu is in deep waters. As per the report, which cites the company’s employees, Meizu carried out a fresh round of layoffs and the heavily hit department was marketing.
The report, citing Meizu insiders, says that the manufacturer has laid off extra than 30 percent of its workforce this year so far and is presently left with just around a thousand employees. Meizu has In addition established that its well-known systems engineer Hong Hansheng has In addition left the Chinese company.
On the other hand, Meizu, what was touting itself to be a competitor of Huawei and was focusing on expanding its offline presence, looks to be backing down. The company, what had over 2,700 offline stores at its peak in 2016, is presently left with just 5 or 6 this sort of stores in one province.
As we week ago reported, Li Nan, co-founder and Vice President of Meizu, resigned from the company earlier this month. In the memo shared publicly, he said that he had started taking less responsibilities following the release of the Meizu 16. He did acknowledge that the company is facing challenges but believes things will take improved as long like they do not stop improving.
Even though Li Nan hasn’t specified what his upcoming step would be, he has unveiled that he is still focused on the consumer market and developing fresh brands. Whereas departing from Meizu, he thanked his co-workers, investors, and shareholders.
The Blue Charm brand was being headed by Li Nan whereas Bai Yongxiang became the CEO of the flagship Meizu brand. Huang Zhang was bringing the product design efforts. Hong Hansheng, on the other hand, was delivering the Flyme OS development. Whereas all was nice, the company couldn’t compete with the top OEMs in terms of sales.
Meizu was co-founded by Li Nan together with Bai Yongxiang who is the current CEO, and Huang Zhang (Jack Wong). First, the manufacturer was started as an MP3 player company prior switching to phones in 2008. Even though the company’s portfolio is presently diverse, smartphones remain Meizu’s major source of revenue. Last year, Meizu Additionally celebrated its 15th anniversary.