On January 3, Xiaomi issued a declaration, saying Redmi will be an independent brand. The official announcement will be made on January 10, where the first Redmi-series cameraphone is assumed to be unveiled. It’s gossiped the pioneer will be called the Redmi Pro 2. It is going to sport a 48MP image sensor and a Sd 675 chip. Apart from this, the former Gionee president, Lu Weibing signed a contract with Xiaomi. So this made a huge stir in the net, and plenty of cameraphone users began thinking he will lead the fresh independent brand of Xiaomi. But the latter hurried to disprove this rumor, saying he will be responsible for POCO and not for the Redmi-branded products.
As you view, it’s not that simple. So we made a decision to make few clarifications and understand whether it was the straight time to separate Redmi from Xiaomi and whether it is heading to fight against Honor, as assumed.
We have idea Xiaomi has had 2 phone lines in face of Mi and Redmi. The smartphones from the former series have been considered flagship models, although the latter usually arrived in with cost-effective smartphones, belonging to the mid-to-low-end categories.
However, this has transformed in recent several years. The new MIX series emerged. And the Xiaomi cameraphone diversification modified accordingly. Now, the prefix in front of Xiaomi smartphone name indicates its price tag range. Say, the MIX series approaching with black technologies are offered more than 3000 yuan ($435), the flagship series models arrive at 2000 – 3000 yuan ($290 – 435), and the middle-to-high-end models are estimated at 1400 – 2000 yuan ($203 – 290). At least, this classification was bundled by Xiaomi co-founder and president Lin Bin at the Xiaomi Mi Play release meeting.
By the way, the Xiaomi Mi Play is a pretty major device in this context. Look! The Mi series has some models with quite weak options and high prices. The Xiaomi Mi 8 Lite was the only model in recent several years to cost 1999 yuan. On the contrary, the manufacturer has started making way better products for the Redmi line. Say, one of the most well known phones from this family is the Xiaomi Redmi Note 5/Note 5 Pro. Only in India, it has sold more than 5 million units in 4 months. Really, the Redmi Note series smartphones have always been best-sellers because of to their attractive price-over-performance ratio. In this sense, the original Redmi low-end products were the most-selling phones during Double 11.
We Furthermore should take into consideration that the starting price tag of the Redmi Note 5 was 1099 yuan ($160). But let’s get back to the Xiaomi Mi Play. As you remember, it went on sale at the exactly pricing. Thus, the prices of Mi phones and Redmi smartphones are presently crossing. The Mi Play is the perfect example. This easily means the concept Xiaomi has been following to due to the fact its initially days doesn’t work anymore. Furthermore, the ‘fighting’ of its own products could be regarded as a beneficial signal for the splitting of the Mi and Redmi.
Redmi or Xiaomi
As for the origin of Xiaomi, it can be dated back to 1950s. After China was fighting with Japan, it fought them back with xiaomi and guns. So xiaomi represents solidity, and now it is a kind of cereal in the every day life of Chinese. Shortly, xiaomi is quite important in China. According to the official introduction, they call their smartphones Xiaomi, which has two meanings: one is they really should work hard to lay a solid foundation; second, they really should deliver their smartphones quite popular in people’s eyes, and even make people can’t live with no individuals handsets.
In translation from Chinese, Xiao means little, low, young, although Mi means rice. Seems to be something is simple and Xiaomi is translated as a small rice. But how to pronounce Xiaomi? Most Americans first heard of Xiaomi when Hugo Barra, former Google VP in charge of Android device management earlier he was leaving Google to join Xiaomi. And most Americans (and not only they) have been struggling to say the company’s name ever because.
Of course, Barra tried to help them, saying the perfect way to pronounce Xiaomi is to ‘think of prove me and then pronounce the first word as if it [were] shower.’ Technically, the initial syllable is more SHIAO’ than ‘SHOW,’ however the change is pretty subtle to most American ears. BBC even arrived in with an post explaining how to pronounce Xiaomi. As you look at, the name Xiaomi causes some difficulties for non-Chinese speakers.
In this sense, Redmi is more international. In translation from Chinese, it means red rice, and it’s way easier to pronounce.
What is the main goal of Redmi?
That’s a average practice for phone brands that have a number of lines. Huawei has done it a number of years ago, separating the Honor brand. OPPO did it last year, releasing the Realme brand. The same is done by Xiaomi. A lot of think Xiaomi has separated the Redmi brand to compete with Honor, which has been gaining momentum. After Xiong Junmin, Honor vice president was asked about this, he said the competition between Honor and Xiaomi has already ended. However if someone wants to re-start it, they are ready.
Particularly, Honor said that the competition between Honor and Xiaomi has long because ended. However what’s a lot more interesting, they think Honor has won all the races. Xiong Junmin said Honor is already far ahead whenever it arrives to the overall profits amount or the market functionality of the mid-to-high-end gadget line. According to the formal information,, Honor has been ranked initially in China’s sales line for nine consecutive quarters.
Read Furthermore: Xiaomi Mi 9 will arrive with in-screen fingerprint scanner and a triple rear camera
Income of 3 consecutive generations of the Honor 8, Honor 9, and Honor 10 have surpassed the Xiaomi Mi 5, Mi 6, and Mi 8. The Honor Magic 2 is way extra innovative and additional strong than the Xiaomi Mi MIX 3 from the similar category. Honor’s V series handsets have completely destroyed the Xiaomi’s Note line. The Honor V20 is presently out and it is a head higher than any cameraphone of Xiaomi, priced at 3000 yuan. Thus, there is with no product to compare.
In fact, in the past several years, Redmi has been understood as Xiaomi’s entry-level brand. Above the years, it has created a number of ‘national-level’ telephones and has become a key contributor to Xiaomi’s smartphone profits. Presently Redmi is no longer just a ‘national smartphone’ but moreover likely to the world.
According to Xiaomi CEO, Lei Jun, the Mi and Redmi brands are already separated, and each develops in alternative directions. In few sense, this frees Mi, and the latter could enjoy improved now. At the same time, he emphasized that Redmi will focus on cost-effectiveness and the e-commerce markets, while the Mi brand will focus on mid- to high-end and fresh retail markets. This is which Xiaomi has been doing in the initially several years of its activity.
Previously, the Mi brand mainly targeted the price range of 2000 yuan to 3000 yuan, promoted through a few Indeed keywords, these types of as ‘innovation’, ‘technology and art’, etc., whereas the main battlefield of Redmi has been in the thousand-yuan machine market. Thus, the latter was promoted via the keywords of ‘high quality’, ‘the most cost-effective’ and ‘national smartphone’. In Xiaomi’s sight, the 2 brands have already had powerful independence, and the conditions for independent operation have matured.
It is not difficult to foresee that in the future Redmi will with no longer be confined to the thousand-yuan machine niche. It will arrive in with extra budget and even flagship smartphones and form a direct competitive relationship with some Xiaomi products. The success of Huawei and Honor has proven that internal resource sharing and healthy competition are extra conducive to the healthy growth of 2 brands.
It is assumed that at the press conference on January 10, a new smartphone with a 48MP camera will be formally introduced. It’s rumored, the alleged Redmi Pro 2 will be Additionally packed with the Sd 675 chip. In this sense, it will provide much better performance than the most budget Mi handset, the Xiaomi Mi Play, which is powered by an Helio P35.
As for this processor, the Sd 675 is a budget SoC released by Qualcomm in the second half of 2018. It uses the new Kryo 460 architecture, an octa-core design, and a Chip clock speed of 2.0GHz. It is also paired with an Adreno 612 GPU and Qualcomm’s third-generation multi-core artificial intelligence engine. In the AI application, the in general functionality improvement is up to 50%, compared to the previous generation Snapdragon 670.
If this is the exact model (M1901F9T) passed TENAA certification, then we know some of its primary attributes, such as a 5.84-inch screen, a battery capacity of 2900mAh, and the MIUI 10 system based on Android deep customization.
Well, if the Redmi Pro 2 is heading to be the initial smartphone of Redmi, then this is a bit confusing. There are two 48MP Chinese telephones and both are flagship models – the Huawei Nova 4 and the Honor V20. But it’s a matter of time to see this sort of a digital camera camera on other models as Sony unveiled it in summer, and this CMOS will look on other models early.
Who will lead Redmi?
Before Xiaomi reported the independence of the Redmi brand, Lei Jun reported via his Weibo channel that the former president of Gionee, Lu Weibing formally joined Xiaomi. Quite, two weeks ago, it was noted that Lu Weibing would join Xiaomi Manufacturer as vice president and be responsible for overseas markets. In fact, he himself said in an interview that he would Sure join Xiaomi, but the specific position is subject to the official announcement. So we need to keep waiting for January 10 in order to have idea who will lead the Redmi brand.
In 2018, the Chinese phone market weakened, and the market overall performance of various manufacturers has become a lot more differentiated. Xiaomi’s smartphones were chased by Huawei, Honor, and other top brands. A number of mid-to-high-end models unveiled by Xiaomi have also been overshadowed by them. Numerous hurried to say Xiaomi is dying. At the exact time, the Redmi series was ‘mutually smashed’ with several models of its own Mi 8 SE, Mi 8 Lite, and Mi Play. Seems to be the Mi brand has begun making good mid-rangers, although the Redmi overstayed on what it had. In 2018, there has been almost no fresh design on the Redmi models. That’s why its position was weakened.
In terms of competing products/brands, one of the largest obstacles, Honor, has presently become the initial Internet phone brand in China. Its GPU Turbo, Chip Turbo, LINK Turbo, punch-hole screen, 7nm chipset, and other technical solutions have earned enough attention, and have already threatened the present status of Xiaomi’s smartphone business.
For Lei Jun, on the one hand, the Redmi performance is not satisfactory and is in the truly passive state. On the other hand, it ties the hands of Mi. So Xiaomi has had 2 choices – either to bury the Redmi brand or to give it an independence. They chose the second variant. Maybe, this is a better solution due to the fact the separate independent operation and internal competition might deliver the Xiaomi brand better and stronger.